Third party based in Hangzhou, China Electronic Commerce Research Center non-profit organization recently released “2010 (A) monitoring report in the Chinese e-commerce market data,” said the first half of 2010 Chinese e-commerce industry advanced by leaps and bounds, and shown a ten trends.
(1) Industry gradually sought after by the venture. According to statistics, in the first half of this year, domestic e-commerce companies have completed 23 financing transactions, the total financing amount of the 331 million dollars. And in
the record in 2008, there are a total of 36 transactions with a total financing amount of 337 million yuan. In June, a total of nine companies received venture and the total size reached more than 100 million dollars.
(2) Companies set off a self-built logistics wind. Logistics system has become the bottleneck which has limited the development of electronic commerce. Many companies are considering self-built e-commerce logistics system. Jingdong Mall and VBNDL have announced to set up self logistics companies to ensure the quality of delivery.
(3) Mobile e-commerce becomes the new hot market. After the fight in online advertising, SP, online games, vertical search, WEB2.0, B2C e-commerce and with the advent of 3G era, Alibaba, Lenovo, Baidu and other leading enterprises have already have snatched market share of mobile payment , industry portals, mobile IM, mobile search and other mobile e-commerce market.
(4) Personalized service becomes the future trend of e-commerce. Network service systems provide customers with real-time interactive tools around the clock to meet the needs of modern customers personalized features. Small e-commerce businesses will increasingly focus on the customer’s personal information.
(5) Business e-commerce application tends to be a whole flow. Posting opportunity to find customers, negotiate orders, online payment, issuing electronic invoices, EDI and electronic tax payment and other business processes can be completed through e-commerce platform. E-commerce can apply to the procurement, development, production, investment, marketing, retail, planning, administration, finance, human resources, design and other regular departments of a company, and can cover a trade or industrial chain.
(6) E-commerce legislation gradually improved. SAIC promulgated the “Network behavior of commodity trading and related services Interim Measures,” and the central bank issued a “non-financial institution payment service management approach”. These regulations can effectively ensure the healthy development of e-business.
(7) Online business platform is integrated with entities platform. E-commerce companies, such as Dangdang and Jingdong Mall, began to expand to entities platform. This makes e-commerce platform change from being unitary to multiple. While the manufacturers and providers of traditional industry, such as Skyworth, Hisense, Gome, Suning, begin to build their online market.
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