Tips for Baidu SEO (2)

A brief analysis: high-quality external links play important roles in Baidu SEO

Baidu SEO: How to get listed by Baidu, the largest domestic search engine? This is not only a heated issue among new site owners, but also a crucial issue for better Baidu SEO. Accurately speaking, this question represents how to get recognition from Baidu. Two permanent and undeniable solutions are provided: considerable high-quality external links and original contents. As a site owner, efforts should be made to achieve. Here we discuss how to make a choice of high-quality external links. Search engine considers that the higher value of a site, the more links to it and the more links to it, the higher the site ranks. No matter from what sources a site gets its external links, exchanged links or bought links from forums, the site owner is required to keep an eye on the other sites’ quality, that is the “weight” in a search engine. Importance should be attached to following aspects:

a) Google’s PageRank

Though PageRank currently seems to stand for nothing and high PR sites are not likely be high in quality, the low PR sites, which are new sites or get penalized, are definitely of inferior quality. For site startups looking for sites to exchange links, PR2-4 sites will be fine. Lower PR sites have no value while higher PR sites will not show sympathy to start-ups.

b) Number of listed pages by Google and Baidu

The more listed pages by search engine, the better the site is. It should be clear that a site with thousands of listed pages is not always required. However, if a site merely gets its homepage listed, do not exchange links with it. These sites may be penalized and incur cataclysm sometimes.

c) Baidu snapshot time interval

The next day the best, which is the date displays beside the website address. Generally 2-3 days are suitable.

d) Homepage is not in the first place.

Many site owners do not believe this point for many popular sites do not position their homepages in the first place. However, it is safe and secure to place it the first.

e) Ranks in Google and Baidu search results by typing in site name (one point neglected by site owners)

For instance, I exchange links with Changsha SEO and his site name is Changsha SEO. I search Changsha SEO in Baidu and find it ranks first in natural listings, which illustrates Changsha SEO a high-weight site. Exchanged links with this site are of high-quality.

f) Select some theme-related or theme-complementary sites

g) Top three websites in search results of given key words

h) Websites with few export links

i) Well-known important websites with high flow rate and frequent updates (such as search engine RSS)

Shanghai Baidu SEO technology and service center: Search engine analyzes both import and export links. If some links related to a site’s key words are added, this site may benefit from its abundant contents and render search engine a decent impression. On the other hand, the number of export links should be controlled no more than 15 since the more export links a page endows, the fewer benefits other pages within a site bear. Apart from import and export links, pages within a site need to be interlinked. For instance, “Related Articles” lists are suggested to include links of other articles with relevant topics within a site. Interlinked pages provide both search engine and visitors with convenience. Moreover, links of important pages should be posted on other pages, which facilitates the recognition from search engine, earns a higher PR and key index.

Practical methods for new sites to quickly get listed by Baidu

Approximately 70% flow of Chinese websites is contributed by domestic search engine oligarch Baidu. The fact that a site quickly gets listed by Baidu implies Baidu robot appreciates the site and values it highly. Therefore, the first to be listed by Baidu is the best. Just like running, one who starts faster than others has an absolute advantage. So Baidu SEO does.

After a new site is posted to Internet, any search engine could not realize the advent of the site without import links. In this sense, the fundamental approach for new sites to get listed is suitable external links importing to the site. In addition, robots.txt file within the site does not refuse the listing request, which enables the Baiduspider enters site via external links found and finishes listing. But some points should be noticed as following:

1. A new site should not be over-optimized. The number of data collected should be no more than 3000.
2. Choose a .com.cn domain name rather than a .cn one.
3. SPECIAL ATTENTION: Never submit the site to Baidu and other search engines, or it is very likely that the site will be delisted in no more than 24 hours.
4. The generation of HTML is required, and a site map makes a site perfect.

With regard to current Baidu’s ranking algorithm, the following summary may facilitate a quick list by Baidu.

a)       Website domain name. A good domain name is consistent with site’s theme, which is beneficial to Baidu’s credibility assessment. If possible, 301 Redirect may help the site redirect to those sites with over PR 4.

b)      Submit the website address to Baidu and other search engines after its entire production.

c)       Website contents. According to personal experience, it is recommended to post original articles on a site rather than copy pages from Internet when a site is in its infancy. The truth is original contents are of the greatest value to search engines.

d)      Advertorial marketing. The expectation is to insist on posting five original articles on a new site daily. And the contents of the advertorials should focus on the theme of new website, adding the hyperlinks of the site to advertorials key words. Remember to post the original articles on popular blogs with hyperlinks enclosed, but do not use mass post software for 70% mass post software users are penalized by search engines.

e)       Search the site name and domain name frequently in Baidu. It would urge Baidu to remember the key words.

f)       Internal link strategy. Links can be divided into external and internal links. Most of the search engine optimizers focus on external links rather than internal ones. On the contrary, internal links are as important as external ones. Rational link strategy guides Baidu to grasp other pages within the site along with internal links.

g)      External link strategy. During a site’s childhood, for a company site, it could be effective to buy links from high PR websites, which is advantageous for getting listed. On the part of those sites unwilling to purchase links, to exchange links with high PR sites may be a solution, which can be a tough task for PR 0 start-ups.

h)      Word of mouth marketing. For new site owners, word of mouth marketing means a measure to take advantage of personal relationship, making friends do propaganda. Word of mouth marketing could be effective as well: once the flow increases, how could Baidu still ignore a new site? Links from high-weight and high-relevancy sites are favorable.

i)        Favorites, bookmarks and RSS subscriptions. This tip is of practical value: find friends to feed the site to their favorites and to subscribe the RSS. For instance, a friend subscribes RSS from a new site via PUTO, which makes it easier to get the site listed.

j)        Sina Blog. Sign up a blog at Sina.com.cn and casually copy some articles form Sina homepage with a new site’s link enclosed. Do not forget that hyperlinks are required rather than URL address for the target is to guide Baiduspider. Then take time off to make replies in the article area of Sina homepage every day with the blog account logged in. Newly-posted articles are preferred. Remember to log in the registered blog account before posting anything, or even expressions. According to statistics accumulated, Baidu would list the linked site in two hours for the fastest and in three days for the slowest. Because Baiduspider, which stays constantly on Sina homepage, links to the site via the blog account—similar to a hyperlink. Nevertheless, Baiduspider is not artificial intelligent after all: it misjudges the high-quality links on Sina homepage as the exchanged links between the new site and Sina. By this way, Baidu definitely will list the new site. Update the blog with hyperlinks-embedded articles frequently before the site gets listed and post comments on Sina homepage then. Though this tip could be time-effective, it may need great efforts.

1. 301 Redirect code and false PageRank

The domain name is changed since the previous one has been found indecent. The website directory is altered for the original site system has become inconvenient. When encountering these issues, a website needs redirect, or flow wastes.

Website address redirect includes 301 Redirect, 302 Redirect, http://www.mso.com.cn/# Redirect, PHP/ASP/CGI Redirect, META REFRESH, etc. Some methods among those mentioned may be dangerous for casual utilization could results in being recognized as cheats by search engine. Then which is the safest and the best method?

301 Redirect in IIS:

1. Open IIS Manager; right click on the web page or directory to be redirected.
2. Select the “Redirect to URL”
3. Enter the address of target page in dialog box
4. Select the “A permanent redirection for this resource”
5. Click the “Apply” to enter into force